Critical Reasoning

Marketing director: If we make our jigsaw puzzles easier to complete then people will not take as long to do each puzzle and will, therefore, buy more of our puzzles. Additionally, easier puzzles will make people feel more intelligent and accomplished, without the frustration that often accompanies more difficult puzzles. Clearly, making our jigsaw puzzles easier to complete is the best way to increase our sales.

Which of the following, if true, would most weaken the marketing director’s argument?

(A) People rarely do puzzles a second time and may give away puzzles after completing them.
(B) People who do jigsaw puzzles also commonly complete difficult crossword puzzles.
(C) One of the main reasons that people purchase jigsaw puzzles is for the challenge.
(D) Most jigsaw puzzles are purchased based on the image featured on the completed puzzle.
(E) Easier puzzles may help to expand the market for jigsaw puzzles to new customers.



OA C

Source: Veritas Prep