Indeed, professional service firms with outstanding reputati

[patanjali.purpose]

Seeking a competitive advantage, some professional service firms(for example, firms providing advertising, accounting, or health care services) have considered offering unconditional guarantees of satisfaction. Such (5) guarantees specify what clients can expect and what the firm will do if it fails to fulfill these expectations. Particularly with first-time clients, an unconditional guarantee can be an effective marketing tool if the client is very cautious, the firm's fees are high, the (10) negative consequences of bad service are grave, or business is difficult to obtain through referrals and word-of-mouth.

However, an unconditional guarantee can sometimes hinder marketing efforts. With its implication that failure is possible, the guarantee may, paradoxically, cause clients to doubt the service firm's ability to deliver the promised level of service. It may conflict with a firm's desire to appear sophisticated, or may even suggest that a firm is begging for business. In legal and health care services, it may mislead clients by suggesting that law- suits or medical procedures will have guaranteed out- comes. Indeed, professional service firms with outstanding reputations and performance to match have little to gain from offering unconditional guarantees. And any firm that implements an unconditional guarantee without undertaking a commensurate commitment to quality of service is merely employing a potentially costly marketing gimmick.

Pls refer to sentence in bold/underlined - What is the use of word "INDEED"? What does it signify? How do we know INDEED coveys a new idea that is connected with previous idea?

[avik.ch]

second para :

Viewpoint : negative ( can hinder marketing efforts ) why ? --- author states reason for this
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indeed.... ( due to the above reason, professional firm will have little gain....) ---> here indeed is presenting an example and show us that due to the above reason presented professional firm will have little gain - it is amplifying the previous statement.

"indeed" is generally used to amplify or emphasize the previous fact.

Consider this:

The ancient Egyptians were masters of preserving dead people's bodies by making mummies of them. In short, mummification consisted of removing the internal organs, applying natural preservatives inside and out, and then wrapping the body in layers of bandages. And the process was remarkably effective. Indeed, mummies several thousand years old have been discovered nearly intact....

Here indeed is in the same way is amplifying the previous fact with an illustration.

Hope this helps !!

[karthikgmat]

Indeed in the sense in reality.