The Write Company

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The Write Company

by kobel51 » Sat Mar 08, 2014 1:53 pm
Manufacturers of mechanical pencils make most of their profit on pencil leads rather than on the pencils themselves. The Write Company, which cannot sell its leads as cheaply as other manufacturers can, plans to alter the design of its mechanical pencil so that it will accept only a newly designed Write Company lead, which will be sold at the same price as the Write Company's current lead.

Which of the following, if true, most strongly supports the Write Company's projection that its plan will lead to an increase in its sales of pencil leads?

(A) First-term buyers of mechanical pencils tend to buy the least expensive mechanical pencils available.

(B) Annual sales of mechanical pencils are expected to triple over the next five years.

(C) A Write Company executive is studying ways to reduce the cost of manufacturing pencil leads.

(D) A rival manufacturer recently announced similar plans to introduce a mechanical pencil that would accept only the leads produced by that manufacturer.

(E) In extensive test marketing, mechanical-pencil users found the new Write Company pencil markedly superior to other mechanical pencils they had used

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by Patrick_GMATFix » Sat Mar 08, 2014 2:07 pm
the answer is E. I go through the question in detail in the full solution below (taken from the GMATFix App).

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by mcdesty » Thu Aug 21, 2014 9:33 am
See image for detailed explanation.

Be sure to watch the video explanation given above as well.
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