The Application Process

As pointed out by Business Week (https://bit.ly/nbmWD), more and more professionals are turning to 'mini-MBA' offerings to advance their professional career. This poses an interesting question -- are business schools killing the goose that lays the golden egg by offering this type of program. At $2-$4K, these programs are substantially less than traditional MBA education ($100K). The question on the table: does this program represent service of an untapped market or cannibalization of their core product?

An opinion of one: I think this could cannibalize the traditional program -- if one can use these byte sized programs to land jobs, it could start a growing trend for short, focused training (<4 weeks) instead of the traditional, generalist business school method (2+ years).

We could be looking at sea change in the way graduate education is delivered -- only time will tell.

Aveek Guha, President, www.mbadaycamp.com
https://itunes.com/apps/mba101