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technologies

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jainrahul1985 Master | Next Rank: 500 Posts Default Avatar
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technologies

Post Wed Jun 22, 2011 10:07 pm
When trying to identify new technologies that promise to transform the marketplace, market researchers survey the managers of those companies that are developing new technologies. Such managers have an enormous stake in succeeding, so they invariably overstate the potential of their new technologies. Surprisingly, however, market researchers typically do not survey a new technology’s potential buyers, even though it is the buyers-not the producers-who will ultimately determine a technology’s commercial success.
Which of the following, if true, best accounts for the typical survey practices among market researchers?

A. If a new technology succeeds, the commercial benefits accrue largely to the producers, not to the buyers, of that technology.
B. People who promote the virtues of a new technology typically fail to consider that the old technology that is currently in use continues to be improved, often substantially.
C. Investors are unlikely to invest substantial amounts of capital in a company whose own managers are skeptical about the commercial prospects of a new technology they are developing.
D. The potential buyers for not-yet-available technologies can seldom be reliably identified.
E. The developers of a new technology are generally no better positioned than its potential buyers to gauge how rapidly the new technology can be efficiently mass-produced.

OA to follow . Experts please help me understand what this question demands

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ranjithreddy.k9 Senior | Next Rank: 100 Posts Default Avatar
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Post Thu Jun 23, 2011 8:45 pm
boazkhan wrote:
Darn good question. what's the source?
I don't know y but the queries about the source always go unanswered...

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lunarpower GMAT Instructor
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Post Wed Jun 29, 2011 1:06 am
responding to a pm.

in as few words as possible:

the DISCREPANCY is the following ...
-- it would theoretically be better for the researchers to talk to the buyers than for them to talk to the managers.
HOWEVER,
-- they talk to the managers anyway.

therefore, you need a reason why they can't feasibly talk to the buyers (because if they could, they would!)
this is definitely (d).

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ranjithreddy.k9 Senior | Next Rank: 100 Posts Default Avatar
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Post Thu Jun 23, 2011 8:45 pm
boazkhan wrote:
Darn good question. what's the source?
I don't know y but the queries about the source always go unanswered...

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Post Wed Jun 29, 2011 1:06 am
responding to a pm.

in as few words as possible:

the DISCREPANCY is the following ...
-- it would theoretically be better for the researchers to talk to the buyers than for them to talk to the managers.
HOWEVER,
-- they talk to the managers anyway.

therefore, you need a reason why they can't feasibly talk to the buyers (because if they could, they would!)
this is definitely (d).

_________________
Ron has been teaching various standardized tests for 20 years.

--

Pueden hacerle preguntas a Ron en castellano
Potete chiedere domande a Ron in italiano
On peut poser des questions à Ron en français
Voit esittää kysymyksiä Ron:lle myös suomeksi

--

Quand on se sent bien dans un vêtement, tout peut arriver. Un bon vêtement, c'est un passeport pour le bonheur.

Yves Saint-Laurent

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Learn more about ron

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sunnyjohn Master | Next Rank: 500 Posts
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Post Thu Jun 23, 2011 7:16 am
I take this question as - "Assumption" type.

Two opposite points are given:
Survey are done on producer of technology instead of consumer, who actually determine the commercial success.

We need to fill up the gap - Why producer rather than consumer?

A. If a new technology succeeds, the commercial benefits accrue largely to the producers, not to the buyers, of that technology.
- Give one reason of why producer, not consumer - 'Contender'
B. People who promote the virtues of a new technology typically fail to consider that the old technology that is currently in use continues to be improved, often substantially.
- Irrelevant -
C. Investors are unlikely to invest substantial amounts of capital in a company whose own managers are skeptical about the commercial prospects of a new technology they are developing.
- Irrelevant -
D. The potential buyers for not-yet-available technologies can seldom be reliably identified.
- Given one reason of why produces, not consumer -
E. The developers of a new technology are generally no better positioned than its potential buyers to gauge how rapidly the new technology can be efficiently mass-produced.
- Its weaken the argument by making both consumer and producer equal

Out of A and D => D is very clear, as still talks about profit, which has nothing to do with people who are conducting the surveys.

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boazkhan Master | Next Rank: 500 Posts Default Avatar
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Post Thu Jun 23, 2011 7:01 am
Darn good question. what's the source?

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