1000 cr testB no 10

magical cook · Posted: Thu Mar 22, 2007 2:05 pm Post subject: 1000 cr testB no 10

Hello,

The answer is B, however, I thought C) because the cost to make the product should be matter for the total sale of the product....but how come it is least relevant??

In many surveys, American consumers have expressed a willingness to spend up to 10 percent more for products that are ecologically sound. Encouraged by such surveys, Bleach-O Corporation promoted a new laundry detergent, Bleach-O Green, as safer for the environment. Bleach-O Green cost 5 percent more than typical detergents. After one year, Bleach-O Green had failed to capture a significant share of the detergent market and was withdrawn from sale.

Which of the following questions is LEAST likely to be relevant in determining the reasons for the failure of Bleach-O Green?

(A) How effective as a detergent was Bleach-O Green?

(B) How many other detergents on the market were promoted as safe for the environment?

(C) How much more did Bleach-O Green cost to manufacture than ordinary detergents?

(D) To what extent did consumers accept the validity of Bleach-O Green advertised and promoted to consumers?

(E) How effectively was Bleach-O Green advertised and promoted to consumers?

isisalaska · Posted: Thu Mar 22, 2007 4:19 pm Post subject:

When a product fails to capture market share is due to, among other causes competition.
The cost of the environmental friendly detergent compared to ordinary detergents is not as relevant as comparing the envior. detergent with the same type of detergents. to find out why this particular detergent failed.

magical cook · Posted: Fri Mar 23, 2007 12:59 pm Post subject:

Okay - that's very clear.

Thanks for your help!
R.

isisalaska · Posted: Fri Mar 23, 2007 1:03 pm Post subject:

glad to help Smile