how to proceed?

dextar · Posted: Thu Apr 10, 2008 9:36 pm Post subject: how to proceed?

Among the most effective kinds of publicity that publishers can get for a new book is to have excerpts of it published in a high-circulation magazine soon before the book is published. The benefits of such excerption include not only a sure increase in sales but also a fee paid by the magazine to the book’s publisher. Which of the following conclusion is best supported by the information above?

1) The no .of people for whom seeing an excerpt of a book in a magazine provides an adequate substitute for reading the whole book is smaller than the no. for whom the excerpt simulates a desire to read the book.
2) The effectiveness of having excerpts of a book published in a magazine, measured in terms of increase in sales of a book is proportional to the circulation of the magazine in which excerpts are available.
3) Books that are suitable for excerption in high circulation magazines sell more copies of books than are those not suitable for excerption.

Hi I can rule out option 1 because the people whose desire increased after reading the excerpt mayn't directly buy the book!!

How o disitnguidh between optins 3 and 4?

simplyjat · Posted: Thu Apr 10, 2008 10:11 pm Post subject:

In my opinion the answer is A or 1 as you have mentioned. And I am not sure what you meant when you said 3 & 4. There is no 3 & 4 here.

3) is out of scope as it is talking about "book's suitability". Nothing is mentioned about the suitability.
2) is discussing high-circulations and low-circulations of the magazine. The conclusion is too ambitious.

This leaves out with 1).
The passage is talking about advertising, and the option is indicating sales. And in my opinion only cause for advertising is expected increase in sales.

I think this passage is from OG. Can you verify it. And if the question is from OG, the best explanation will be given there...

dextar · Posted: Fri Apr 11, 2008 5:11 am Post subject:

Ya this is indeed from og.
HoweverI'm not satisfied with the explaination they have given for the rest of the options(except 1).

Y is the option 2 here too ambitious as u mentioned??
Ineed the OA is 1