-
Target Test Prep 20% Off Flash Sale is on! Code: FLASH20
Redeem
Get Ready for MBA Application Videos
In an era where MBA applicants often come across as overly packaged and polished, the University of Toronto's Rotman School of Management decided to shake things up last year by introducing a video component to the application in an effort to see the unscripted side of candidates.
Until now, schools only had face time with the applicants they interviewed. Video technology allows every MBA hopeful a chance to add some color to the rest of his or her application and show the admissions committee the person behind the resume, recommendation letters and essays.
"We are hoping to take a big leap away from the essay writing contest that has become the norm in the MBA admissions world," wrote Niki da Silva, director of MBA recruitment and admissions at the school, in a blog post last fall.
The school's video tool captures timed responses in real time without allowing for advance preparation, offering the admissions committee insight into the applicant's passions, interests and personality. The school judges applicants on their ability to think on their feet a crucial characteristic of a successful businessperson. This format is also a much better indicator of spoken English fluency, something MBA applicants can mask in essays.
Rotman may have enjoyed a 12-month lead on the innovation, but it was only a matter of time before other elite business schools jumped on the bandwagon. This application season, Yale School of Management and Northwestern University's Kellogg School of Management are also requiring a video interview, while other MBA programs, such as New York University's Stern School of Business and the University of TexasAustin McCombs School of Business, offer applicants the option of using video to introduce themselves to their classmates.
At Yale, applicants respond to three short, prerecorded questions via webcam. Applicants have 20 seconds to think about their answer for each question and up to 90 seconds to provide a live response.
The video component at Kellogg functions much the same way, with applicants having a brief time to gather their thoughts before answering. They can review an answer and submit it if satisfied, or if not, they have two more chances, with two new questions.
I think the introduction of video interviews is a great idea, but it's natural to expect that some applicants may feel uneasy about answering questions on camera and on the fly. The video interviews are similar to standard interviews in that you are asked to talk about yourself, which should be easy but is not.
I have a few tips to share here to help applicants prepare for this new video platform.
Schools have done a good job of keeping quiet about the exact questions they ask. However, some examples I've heard include: "What is one interesting thing about you that you would want your future classmates to know?" "What accomplishment are you most proud of?" "What is your most treasured possession and why?" "What is one piece of technology you can't live without?"
Applicants report the questions are pretty standard in nature and cover professional goals, leadership experiences, extracurricular activities or passions. Stay away from answers that could come across as generic. The whole point is to display your individualism.
While most MBA candidates are familiar with video chat through Skype or FaceTime, this particular experience is unique in that it is not a conversation. You need to do all you can to get comfortable under the pressure of speaking to a screen and having a countdown clock with limited time to answer.
Talk to the screen as if you were talking to a person, and dress as you would for an actual interview. If possible, don't save the video interview for the last moment before the deadline. Applicants have reported technological glitches at both Yale and Kellogg, and that just adds another layer of stress.
It's essential to practice telling your stories out loud and be fluid in speaking about yourself in various scenarios. One way to prepare is to have a friend ask you popular interview questions and record your responses in 90-second intervals.
When you review the video, see where you might improve. Are you making eye contact with the camera? Do you exhibit any unexpected communication tics, such as excessive use of "um," throat-clearing, blinking or eyebrow twitching? How is your posture? Is your speaking tone rushed, or well-modulated?
Although you can't prepare for every conceivable question, more than half the battle is becoming comfortable with the format so that your ideas shine. In the end, this is only one piece of the puzzle and it is unlikely the admissions committee will place undue weight on your performance unless you come across as clueless or a complete jerk.
The schools are not trying to invent new ways to trip up applicants. They truly want you to succeed. As more and more programs realize the added value of this format, I'm betting we'll see several top-ranked programs including video interviews next year.
***
If you are looking for guidance on your MBA application, Stacy Blackman Consulting can help with hourly and comprehensive consulting services. Contact us to learn more.
Recent Articles
Archive
- May 2024
- April 2024
- March 2024
- February 2024
- January 2024
- December 2023
- November 2023
- October 2023
- September 2023
- July 2023
- June 2023
- May 2023
- April 2023
- March 2023
- February 2023
- January 2023
- December 2022
- November 2022
- October 2022
- September 2022
- August 2022
- July 2022
- June 2022
- May 2022
- April 2022
- March 2022
- February 2022
- January 2022
- December 2021
- November 2021
- October 2021
- September 2021
- August 2021
- July 2021
- June 2021
- May 2021
- April 2021
- March 2021
- February 2021
- January 2021
- December 2020
- November 2020
- October 2020
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- October 2019
- September 2019
- August 2019
- July 2019
- June 2019
- May 2019
- April 2019
- March 2019
- February 2019
- January 2019
- December 2018
- November 2018
- October 2018
- September 2018
- August 2018
- July 2018
- June 2018
- May 2018
- April 2018
- March 2018
- February 2018
- January 2018
- December 2017
- November 2017
- October 2017
- September 2017
- August 2017
- July 2017
- June 2017
- May 2017
- April 2017
- March 2017
- February 2017
- January 2017
- December 2016
- November 2016
- October 2016
- September 2016
- August 2016
- July 2016
- June 2016
- May 2016
- April 2016
- March 2016
- February 2016
- January 2016
- December 2015
- November 2015
- October 2015
- September 2015
- August 2015
- July 2015
- June 2015
- May 2015
- April 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009