Esther Choy

When Esther worked as an admissions officer at Chicago Booth School of Business, she had to tell countless number of highly qualified but denied candidates that they didn’t demonstrate their ‘fit.’

What is fit? How do you capture it? And how do you describe it in ways that resonates with decision makers?

In the process of teaching leadership to Northwestern undergraduate students, getting her own MBA at Kellogg School of Management, winning business plan competitions and coaching hundreds of individual and corporate clients, Esther has figured out a way. Since 2010, Esther has led the Leadership Story Lab and combined the science of persuasion and the art of storytelling to help her clients gain a competitive edge.

Storytelling, as Esther defines it, is the strategic sequencing of facts and emotion. You don’t need to be a superhero to tell great stories. All you need is process, framework, practice and lots of coaching. Savvy and forward-thinking MBA applicants aren’t the only ones who appreciate the way Esther teaches storytelling. Many institutional clients such as AllState, BP, Brookfield Asset Management, Girls Scouts, Northwestern Memorial Hospital, and US Cellular, have also sought after Esther’s Storytelling Process. She teaches at Kellogg Executive Education Programs.

return