Over the last three years, Saticoy Industries has seen nearly a 50% decrease in revenue from its website. In an effort

[BTGmoderatorDC]

Over the last three years, Saticoy Industries has seen nearly a 50% decrease in revenue from its website. In an effort to increase its single-visit conversion rate, the percentage of site visits that result in a purchase, Saticoy is redesigning its website so that users will never have to scroll in order to reach a checkout link, a redesign that will reduce the number of words on each page by over 60%.

Which of the following is a reason to believe that Saticoy's plan will not reach its goals?


A) The primary reason for Saticoy's sales decline is a dramatic decrease in the number of visitors to its website each month.

B) Respondents to a recent industry survey cited Saticoy's high prices, compared to its competitors, as the most common reason that they left the site without making a purchase.

C) The decline in Saticoy's single-visit conversion rate has been more severe for mobile visitors than for desktop visitors.

D) Saticoy's primary differentiating feature in the marketplace is its detailed descriptions of products.

E) Two of Saticoy's closest competitors have recently seen their website redesigns result in significantly reduced page traffic


OA D

Source: Veritas Prep