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The following appeared as part of an annual report sent to stockholders by Olympic Foods, a processor of frozen foods:
"Over time, the costs of processing go down because as organizations learn how to do things better, they become more efficient. In color film processing, for example, the cost of a 3-by-5-inch print fell from 50 cents for five-day service in 1970 to 20 cents for one-day service in 1984. The same principle applies to the processing of food. And since Olympic Foods will soon celebrate its 25th birthday, we can expect that our long experience will enable us to minimize costs and thus maximize profits."

Frozen food processing nowadays is one of the hot topics in world. There are those who debate the storage facilities and those who affirm it. Those who assert that processing of frozen food is more critical than that of normal food, such as
In the preceded statement author claims that a processor food company that deals with frozen food has developed expertise in making his process very cost effective, and that happens due to continuous development in its working procedure which is only achieved by being in the field for so many years. In other way we can say that as much as you gain experience or as long as you are in the field you will get to learn how to do things better , that clearly shows a positive effect on your productivity and profits.
Though his claim may well have merits , the author presents poorly reasoned argument, based on the several questionable premises, and based solely on the evidence the author offers, we cannot accept this argument as valid.

The primary cause with the author's reasoning lies in the unsubstantiated premises. First is the ,as time passes on ,the cost effectiveness increase because of attaining efficiency. But the prime concern is time is not the main factor of gaining efficiency, one of the main factor of higher productivity is technology and innovation, the more you improve your technology, the greater will be the chance of high productivity, the more you develop innovative ideas, the higher will be the chance of your winning in the competition in the parallel market. Second is the example of color film processing, it can be clearly seen that the cost reduction of 3-by-5 inch print form 50 cents for five day to 20 cents for one day during 14 years is a good point to solidify the author's claim but the point that should be care about that is the film processing firm actually gain efficiency in processing film with the same technology that it has been using for last 14 years or are there some other thing that should be discuss before come into the author's conclusion. The author's premises, the basis for this argument lack any legitimated evidentiary support and render this conclusion unacceptable.
In addition,the author makes several assumptions that remain unproven...first is the time makes thing perfect ir-respective of the fact that the whether the necessary elementary improvements has been done with it or not. It's true that a company who is been in the field for so many years makes his strategy according to the present scenario but we can't rely on it. There are lots of things that should be taken care of like the competition in the market, if you have long list of competition than just getting your technology better is not the only way to develop. you should have to change your marketing strategy,the Way of representation. Advertising and many thing else. you can not relate a food market ,specially frozen food processing market with the film processing market, as the consumer group are very vastly diversified from each and every income group and to carry out such an enormous group on the way of your own is not a piece of cake .Even the Milkman food company who has been dealing with the milk processing for last 25 years has largely distributed its market in vastly categorized milk products even though it was one of the large revenue generated companies at the time when it just processing milk .now with this diversification it leaves all its competitor on the half way run. The author weakens this argument by making assumption and failing to provide explication of link between processing firm and the processing company, author assumes exists.

While the author does have severe key issues in his argument's premises and assumptions.That is not to say that the entire argument is baseless. Time is indeed a great factor in making your things more
Perfect day by day, the failure you received during the journey helps you to clear the pot holes between you and the success. Time will make the company to know the market better, long running company always make them sustained in the time of economic crisis, market crisis, recession. Though there are several issues with the author's reasoning at present ,with research and clarification, he could improve the argument significantly.

In sum, the author's illogical argument is based on unsupported premises and unsubstantiated assumption that render this conclusion valid. But if he points out the main improvement or the breakthrough in the field of food processing that Olympic food achieved or will be going to achieved in near future as it can be predict by watching the present scenario than surely we can expect that company's long experience will enable it to minimize costs and thus maximize profits.
If the author truly hopes to change his reader's minds on the issue, he would have to largely restructure his argument, fix the flaws in logic clearly explicate his assumptions and provide evidentiary support. Without these things, his poorly reasoned argument will likely convince few people

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