survey

NSNguyen · Posted: Fri Jul 18, 2008 8:16 am Post subject: survey

In many surveys, American consumers have expressed a willingness to spend up to 10 percent more for products that are ecologically sound. Encouraged by such surveys, Bleach-O Corporation promoted a new laundry detergent, Bleach-O Green, as safer for the environment. Bleach-O Green cost 5 percent more than typical detergents. After one year, Bleach-O Green had failed to capture a significant share of the detergent market and was withdrawn from sale.
Which of the following questions is LEAST likely to be relevant in determining the reasons for the failure of Bleach-O Green?
(A) How effective as a detergent was Bleach-O Green?
(B) How many other detergents on the market were promoted as safe for the environment?
(C) How much more did Bleach-O Green cost to manufacture than ordinary detergents?
(D) To what extent did consumers accept the validity of Bleach-O Green advertised and promoted to consumers?
(E) How effectively was Bleach-O Green advertised and promoted to consumers?

ildude02 · Posted: Fri Jul 18, 2008 8:56 am Post subject:

Is it B?

jonnyais · Posted: Fri Jul 18, 2008 9:19 am Post subject:

I would say C, because it is the only one that has to do with the production process and thus has no bearing on whether or not the product won market share

Stuart Kovinsky · Posted: Fri Jul 18, 2008 10:06 am Post subject:

reachac · Posted: Fri Jul 18, 2008 11:50 pm Post subject:

IMO C...
Even if the company is encountring 100% more cost on green, it is only incresing the price of green by 5% more that the already available detergent.. Corporate environmental responsibility u c Laughing

NSNguyen · Posted: Sat Jul 19, 2008 1:49 am Post subject:

Hi Stuart Kovinsky,
this is the LEAST relevance question,
the OA: C it states about the cost of producing , not the extent to which Bleach -O - green fail to penetrate the market