• Veritas Prep
    Free Veritas GMAT Class
    Experience Lesson 1 Live Free

    Available with Beat the GMAT members only code

    MORE DETAILS
    Veritas Prep
  • Varsity Tutors
    Award-winning private GMAT tutoring
    Register now and save up to $200

    Available with Beat the GMAT members only code

    MORE DETAILS
    Varsity Tutors
  • Kaplan Test Prep
    Free Practice Test & Review
    How would you score if you took the GMAT

    Available with Beat the GMAT members only code

    MORE DETAILS
    Kaplan Test Prep
  • EMPOWERgmat Slider
    1 Hour Free
    BEAT THE GMAT EXCLUSIVE

    Available with Beat the GMAT members only code

    MORE DETAILS
    EMPOWERgmat Slider
  • e-gmat Exclusive Offer
    Get 300+ Practice Questions
    25 Video lessons and 6 Webinars for FREE

    Available with Beat the GMAT members only code

    MORE DETAILS
    e-gmat Exclusive Offer
  • PrepScholar GMAT
    5 Day FREE Trial
    Study Smarter, Not Harder

    Available with Beat the GMAT members only code

    MORE DETAILS
    PrepScholar GMAT
  • Magoosh
    Magoosh
    Study with Magoosh GMAT prep

    Available with Beat the GMAT members only code

    MORE DETAILS
    Magoosh
  • Target Test Prep
    5-Day Free Trial
    5-day free, full-access trial TTP Quant

    Available with Beat the GMAT members only code

    MORE DETAILS
    Target Test Prep
  • Economist Test Prep
    Free Trial & Practice Exam
    BEAT THE GMAT EXCLUSIVE

    Available with Beat the GMAT members only code

    MORE DETAILS
    Economist Test Prep

Studies by neuropsychologists show that

This topic has 1 expert reply and 0 member replies

Studies by neuropsychologists show that

Post Tue Oct 24, 2017 3:24 am
Studies by neuropsychologists show that, for a marketing campaign to result in a large number of sales, a high degree of brand recognition and generally positive associations with the brand's logo must both be sustained. Upon entering a new market, a company must saturate media outlets with advertisements to achieve brand recognition, but this strategy will likely cause negative reactions in the people who are over-exposed to the company's ads.

The claims above, if true, most strongly support which of the following conclusions?

A. Consumers are likely respond to the saturation marketing by purchasing large quantities of the company's products.
B. A saturation marketing strategy would be likely to fail at some time.
C. As long as consumers feel negatively about a company, that company's marketing campaign is likely to succeed.
D. A saturation marketing campaign would ensure that every potential consumer is aware of the new brand on the market.
E. For a marketing campaign to be successful, every consumer must have a positive association with the brand identity.

How will i identify it?

OA B

  • +1 Upvote Post
  • Quote
  • Flag
Need free GMAT or MBA advice from an expert? Register for Beat The GMAT now and post your question in these forums!
Post Tue Oct 31, 2017 11:46 am
The question asks for a conclusion, something that must be true based solely on the evidence. Here's the evidence.

1) For a marketing campaign to result in a large number of sales, a high degree of brand recognition and generally positive associations with the brand's logo must both be sustained.
2) Upon entering a new market, a company must saturate media outlets with advertisements to achieve brand recognition, but this strategy will likely cause negative reactions in the people who are over-exposed to the company's ads.

We'll look at each choice.

Choice A: "Purchasing large quantities" cannot be concluded. Maybe they will buy medium quantities.
Choice B: This is correct. According to the evidence, saturation causes negative reactions. Since positive associations are needed for a marketing campaign to be successful, the saturation strategy will eventually fail. As B says, "A saturation marketing strategy would be likely to fail at some time." The "softer" wording ("likely" and "at some time") makes this a good, strong, safe choice.
Choice C: Negative feelings will not make a marketing campaign successful. Positive feelings are needed.
Choice D: This goes too far. Nowhere do we have support for "every potential consumer" being aware of the new brand.
Choice E: "Generally positive associations" are needed. Nowhere does it say that every consumer must have a positive association with the brand.

I'm available if you'd like any follow up.

_________________
GMAT Prep From The Economist
We offer 70+ point score improvement money back guarantee.
Our average student improves 98 points.

  • +1 Upvote Post
  • Quote
  • Flag
Thanked by: lheiannie07
Free 7-Day Test Prep with Economist GMAT Tutor - Receive free access to the top-rated GMAT prep course including a 1-on-1 strategy session, 2 full-length tests, and 5 ask-a-tutor messages. Get started now.

Best Conversation Starters

1 Roland2rule 165 topics
2 lheiannie07 110 topics
3 ardz24 60 topics
4 Vincen 50 topics
5 LUANDATO 49 topics
See More Top Beat The GMAT Members...

Most Active Experts

1 image description Brent@GMATPrepNow

GMAT Prep Now Teacher

150 posts
2 image description GMATGuruNY

The Princeton Review Teacher

125 posts
3 image description Jeff@TargetTestPrep

Target Test Prep

120 posts
4 image description Rich.C@EMPOWERgma...

EMPOWERgmat

116 posts
5 image description Scott@TargetTestPrep

Target Test Prep

100 posts
See More Top Beat The GMAT Experts