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Studies by neuropsychologists show that

This topic has 1 expert reply and 0 member replies

Studies by neuropsychologists show that

Post Tue Oct 24, 2017 3:24 am
Elapsed Time: 00:00
  • Lap #[LAPCOUNT] ([LAPTIME])
    Studies by neuropsychologists show that, for a marketing campaign to result in a large number of sales, a high degree of brand recognition and generally positive associations with the brand's logo must both be sustained. Upon entering a new market, a company must saturate media outlets with advertisements to achieve brand recognition, but this strategy will likely cause negative reactions in the people who are over-exposed to the company's ads.

    The claims above, if true, most strongly support which of the following conclusions?

    A. Consumers are likely respond to the saturation marketing by purchasing large quantities of the company's products.
    B. A saturation marketing strategy would be likely to fail at some time.
    C. As long as consumers feel negatively about a company, that company's marketing campaign is likely to succeed.
    D. A saturation marketing campaign would ensure that every potential consumer is aware of the new brand on the market.
    E. For a marketing campaign to be successful, every consumer must have a positive association with the brand identity.

    How will i identify it?

    OA B

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    Post Tue Oct 31, 2017 11:46 am
    The question asks for a conclusion, something that must be true based solely on the evidence. Here's the evidence.

    1) For a marketing campaign to result in a large number of sales, a high degree of brand recognition and generally positive associations with the brand's logo must both be sustained.
    2) Upon entering a new market, a company must saturate media outlets with advertisements to achieve brand recognition, but this strategy will likely cause negative reactions in the people who are over-exposed to the company's ads.

    We'll look at each choice.

    Choice A: "Purchasing large quantities" cannot be concluded. Maybe they will buy medium quantities.
    Choice B: This is correct. According to the evidence, saturation causes negative reactions. Since positive associations are needed for a marketing campaign to be successful, the saturation strategy will eventually fail. As B says, "A saturation marketing strategy would be likely to fail at some time." The "softer" wording ("likely" and "at some time") makes this a good, strong, safe choice.
    Choice C: Negative feelings will not make a marketing campaign successful. Positive feelings are needed.
    Choice D: This goes too far. Nowhere do we have support for "every potential consumer" being aware of the new brand.
    Choice E: "Generally positive associations" are needed. Nowhere does it say that every consumer must have a positive association with the brand.

    I'm available if you'd like any follow up.

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