• Veritas Prep
    Free Veritas GMAT Class
    Experience Lesson 1 Live Free

    Available with Beat the GMAT members only code

    MORE DETAILS
    Veritas Prep
  • Magoosh
    Magoosh
    Study with Magoosh GMAT prep

    Available with Beat the GMAT members only code

    MORE DETAILS
    Magoosh
  • Economist Test Prep
    Free Trial & Practice Exam
    BEAT THE GMAT EXCLUSIVE

    Available with Beat the GMAT members only code

    MORE DETAILS
    Economist Test Prep
  • Varsity Tutors
    Award-winning private GMAT tutoring
    Register now and save up to $200

    Available with Beat the GMAT members only code

    MORE DETAILS
    Varsity Tutors
  • EMPOWERgmat Slider
    1 Hour Free
    BEAT THE GMAT EXCLUSIVE

    Available with Beat the GMAT members only code

    MORE DETAILS
    EMPOWERgmat Slider
  • PrepScholar GMAT
    5 Day FREE Trial
    Study Smarter, Not Harder

    Available with Beat the GMAT members only code

    MORE DETAILS
    PrepScholar GMAT
  • Kaplan Test Prep
    Free Practice Test & Review
    How would you score if you took the GMAT

    Available with Beat the GMAT members only code

    MORE DETAILS
    Kaplan Test Prep
  • e-gmat Exclusive Offer
    Get 300+ Practice Questions
    25 Video lessons and 6 Webinars for FREE

    Available with Beat the GMAT members only code

    MORE DETAILS
    e-gmat Exclusive Offer
  • Target Test Prep
    5-Day Free Trial
    5-day free, full-access trial TTP Quant

    Available with Beat the GMAT members only code

    MORE DETAILS
    Target Test Prep

Please review my Essay.

This topic has 0 member replies
asdf420 Newbie | Next Rank: 10 Posts Default Avatar
Joined
31 May 2016
Posted:
1 messages

Please review my Essay.

Post Wed Jun 01, 2016 5:24 pm
"Your vacation resort can ill afford not to publicize its offerings on Travelshack.com. Our readership has more than doubled in the past year alone and is dominated by savvy consumers with large disposable incomes. Witness the experience of Snowbert Ski Lodge. Since it began advertising itself on our website a year ago, it has regularly been booked to capacity, and its annual profits have increased more than threefold from the previous year."

Correlation does not equal causation, and this instance is no exception. Travelshack.com's claims assume that because Snowbert Ski Lodge signed with Travelshack.com, its profits have tripled. However, for a discerning customer, more information is needed to make a decision - was Travelshack.com really a keystone in Snowbert's success?

First off, Travelshack.com did not state that it alone signed with Snowbert. Since there are a lot of travel sites out there on the market, for example Airbnb, Snowbert must have signed with more of these sites as part of major expansion plan; all the cumulative exposure would eventually pay off should Snowbert itself be a profitable enterprise. As its profits tripled, it can be safely assumed that Snowbert is indeed profitable.

Secondly, the reader needs to consider Snowbert's financial statements over the past five years. The crucial point is whether or not Snowbert was successful before the deal. If the company showed constant growth on par with the rate reported by Travelshack.com, then the site's contract with Snowbert was merely an unnecessary addition. To go further, one must look at Snowbert's financial records even beyond five years. Recently the Great Recession ended, so there is an increase in the amount of wealth the middle-upper class can spend. Basic economics dictates that when people have money, they are more willing to spend. So the reader must compare Snowbert's financial returns to other similarly performing ski lodges to determine if such rates are similar. If they are, then he/she can assume that Travelshack.com was unnecessary.

Finally, the reader needs to consider the weather, so crucial to the success of a ski lodge. Could it be possible that last year produced little snow compared to this year? In general, customers checking out a ski lodge would also check out the area and the inches of snowfall before making reservations. This year Snowbert was successful, but it may be because of a record snowfall in the area. Besides snowfall, wind sheer, hail, and other ersatz factors can come into play - resorts that rely on the temperamental weather have historically had ups and downs.

When businesses like Travelshack.com make claims correlating a business's success to signing with them, hoping to entice potential customers into signing with them, a discerning customer needs to consider if said business was successful because of the contract. The example used, Snowbert, needs further information to make an educated choice, namely, whether Travelshack.com was the sole contractor, financial trends, and the weather.

  • +1 Upvote Post
  • Quote
  • Flag
Need free GMAT or MBA advice from an expert? Register for Beat The GMAT now and post your question in these forums!

Best Conversation Starters

1 lheiannie07 112 topics
2 swerve 64 topics
3 LUANDATO 64 topics
4 ardz24 61 topics
5 AAPL 57 topics
See More Top Beat The GMAT Members...

Most Active Experts

1 image description Scott@TargetTestPrep

Target Test Prep

227 posts
2 image description Brent@GMATPrepNow

GMAT Prep Now Teacher

176 posts
3 image description Jeff@TargetTestPrep

Target Test Prep

168 posts
4 image description Rich.C@EMPOWERgma...

EMPOWERgmat

138 posts
5 image description GMATGuruNY

The Princeton Review Teacher

129 posts
See More Top Beat The GMAT Experts