• Target Test Prep
    5-Day Free Trial
    5-day free, full-access trial TTP Quant

    Available with Beat the GMAT members only code

    MORE DETAILS
    Target Test Prep
  • EMPOWERgmat Slider
    1 Hour Free
    BEAT THE GMAT EXCLUSIVE

    Available with Beat the GMAT members only code

    MORE DETAILS
    EMPOWERgmat Slider
  • PrepScholar GMAT
    5 Day FREE Trial
    Study Smarter, Not Harder

    Available with Beat the GMAT members only code

    MORE DETAILS
    PrepScholar GMAT
  • Varsity Tutors
    Award-winning private GMAT tutoring
    Register now and save up to $200

    Available with Beat the GMAT members only code

    MORE DETAILS
    Varsity Tutors
  • e-gmat Exclusive Offer
    Get 300+ Practice Questions
    25 Video lessons and 6 Webinars for FREE

    Available with Beat the GMAT members only code

    MORE DETAILS
    e-gmat Exclusive Offer
  • Veritas Prep
    Free Veritas GMAT Class
    Experience Lesson 1 Live Free

    Available with Beat the GMAT members only code

    MORE DETAILS
    Veritas Prep
  • Kaplan Test Prep
    Free Practice Test & Review
    How would you score if you took the GMAT

    Available with Beat the GMAT members only code

    MORE DETAILS
    Kaplan Test Prep
  • Magoosh
    Magoosh
    Study with Magoosh GMAT prep

    Available with Beat the GMAT members only code

    MORE DETAILS
    Magoosh
  • Economist Test Prep
    Free Trial & Practice Exam
    BEAT THE GMAT EXCLUSIVE

    Available with Beat the GMAT members only code

    MORE DETAILS
    Economist Test Prep

Please review my essay and provide feedback : AWA

This topic has 0 member replies
conquistador Master | Next Rank: 500 Posts
Joined
19 Sep 2014
Posted:
266 messages
Followed by:
1 members
Thanked:
3 times

Please review my essay and provide feedback : AWA

Post Sun May 08, 2016 10:17 am
Elapsed Time: 00:00
  • Lap #[LAPCOUNT] ([LAPTIME])
    Quote:
    The following appeared in a memo sent from a baseball team's marketing director:

    In order to improve attendance and revenue, we should redo our logo, colors, and mascot. Over the past five seasons, while our attendance has stagnated and our merchandising has decreased, the four new teams in our league - all with kid-friendly mascots and hip new color schemes on their hats and jerseys - have been among the most profitable in the league. Moreover, both existing teams that redid their logos have seen a surge in both attendance and merchandise revenue. Our logo and colors may play to traditionalists, but it's hard to ignore the enthusiasm that comes from exciting new team apparel and kid-friendly mascots at the games.

    Discuss how well reasoned you find this argument. In your discussion be sure to analyze the line of reasoning and the use of evidence in the argument. For example, you may need to consider what questionable assumptions underlie the thinking and what alternative explanations or counterexamples might weaken the conclusion. You can also discuss what sort of evidence would strengthen or refute the argument, what changes in the argument would make it more logically sound, and what, if anything, would help you better evaluate its conclusion.
    Baseball team's marketing director expresses that In order to improve attendance and revenue, team should redo our logo, colors, and mascot. Over the past five seasons, he feels that while attendance has stagnated and merchandising has decreased, the four new teams with kid-friendly mascots and hip new color schemes on their hats and jerseys - have been among the most profitable in the league also says that teams that redid their logos have seen a surge in both attendance and merchandise revenue. Thus he opines that logo, colors and mascot require changes to improve attendance and revenue. The argument may not be completely acceptable due to following reasons.

    Primarily, In order to improve attendance and revenue, Director believes change is needed for team logo, colors, and mascot. There is no information regarding the other factors affecting the attendance and revenue. It is possible that the audience may need some additional facilities at the stadium to watch the game more comfortably or change is needed in the availability of tickets for the game lovers. May be the reason for less attendance can be that the tickets are not available easily to the customer. But we have no such information regarding these aspects.

    Director mentioned that while attendance has stagnated and our merchandising has decreased, the four new teams in our league - all with kid-friendly mascots and hip new color schemes on their hats and jerseys - have been among the most profitable in the league and seems to believe that colors themes and attractive mascots are responsible for the league profits while it can be just coincidence but no causality between the two events. The director should have undertaken a survey regarding the audience opinion on the mascots and themes and then should have decided the action. Deciding without any proper information is very risky since it involves money investment.

    Director also mentions another instance where both existing teams that redid their logos have seen a surge in both attendance and merchandise revenue. But still the key flaw behind the same has not been addressed i.e., we do not have any information as to decide whether the surge in attendance and merchandise is due to logo change or it is just a coincidence. May be the team fans must have an access to tickets in bulk and logo may not have a role to play at all. Again a feedback is necessary to conclude the reason behind the surge in attendance and revenue.

    Also he mentions that even though Baseball team logo and colors may play to traditionalists, it's hard to ignore the enthusiasm that comes from exciting new team apparel and kid-friendly mascots at the games. This is again derived from the previous premises and may get affected with more real and proper information regarding the audience preference and reason behind the decrease or increase in attendance.

    Finally, with all the due factors considered above, we cannot rely on the argument without proper information. A proper survey regarding the factors affecting the attendance and revenue is preferable to understand core concerns and measures must be taken accordingly. redo of logo, colors and mascot may improve attendance and revenue to some extent but need be. Thus we need more information to make the argument acceptable in valid grounds.

    Need free GMAT or MBA advice from an expert? Register for Beat The GMAT now and post your question in these forums!

    Best Conversation Starters

    1 Vincen 132 topics
    2 lheiannie07 65 topics
    3 LUANDATO 54 topics
    4 Roland2rule 43 topics
    5 ardz24 40 topics
    See More Top Beat The GMAT Members...

    Most Active Experts

    1 image description Brent@GMATPrepNow

    GMAT Prep Now Teacher

    133 posts
    2 image description GMATGuruNY

    The Princeton Review Teacher

    114 posts
    3 image description EconomistGMATTutor

    The Economist GMAT Tutor

    113 posts
    4 image description Rich.C@EMPOWERgma...

    EMPOWERgmat

    109 posts
    5 image description DavidG@VeritasPrep

    Veritas Prep

    72 posts
    See More Top Beat The GMAT Experts