• Varsity Tutors
    Award-winning private GMAT tutoring
    Register now and save up to $200

    Available with Beat the GMAT members only code

    MORE DETAILS
    Varsity Tutors
  • e-gmat Exclusive Offer
    Get 300+ Practice Questions
    25 Video lessons and 6 Webinars for FREE

    Available with Beat the GMAT members only code

    MORE DETAILS
    e-gmat Exclusive Offer
  • EMPOWERgmat Slider
    1 Hour Free
    BEAT THE GMAT EXCLUSIVE

    Available with Beat the GMAT members only code

    MORE DETAILS
    EMPOWERgmat Slider
  • PrepScholar GMAT
    5 Day FREE Trial
    Study Smarter, Not Harder

    Available with Beat the GMAT members only code

    MORE DETAILS
    PrepScholar GMAT
  • Veritas Prep
    Free Veritas GMAT Class
    Experience Lesson 1 Live Free

    Available with Beat the GMAT members only code

    MORE DETAILS
    Veritas Prep
  • Kaplan Test Prep
    Free Practice Test & Review
    How would you score if you took the GMAT

    Available with Beat the GMAT members only code

    MORE DETAILS
    Kaplan Test Prep
  • Target Test Prep
    5-Day Free Trial
    5-day free, full-access trial TTP Quant

    Available with Beat the GMAT members only code

    MORE DETAILS
    Target Test Prep
  • Economist Test Prep
    Free Trial & Practice Exam
    BEAT THE GMAT EXCLUSIVE

    Available with Beat the GMAT members only code

    MORE DETAILS
    Economist Test Prep
  • Magoosh
    Magoosh
    Study with Magoosh GMAT prep

    Available with Beat the GMAT members only code

    MORE DETAILS
    Magoosh

Please evaluate my essay.

This topic has 1 member reply
vemuluri133 Newbie | Next Rank: 10 Posts Default Avatar
Joined
24 Feb 2015
Posted:
3 messages

Please evaluate my essay.

Post Tue May 31, 2016 3:28 am
Elapsed Time: 00:00
  • Lap #[LAPCOUNT] ([LAPTIME])
    The following appeared in a memorandum from the vice president of Road Food, an international chain of fast-food restaurants.
    “This past year, we spent almost as much on advertising as did our main competitor, Street Eats, which has fewer restaurants than we do. Although it appeared at first that our advertising agency had created a campaign along the lines we suggested, in fact our total profits were lower than those of Street Eats. In order to motivate our advertising agency to perform better, we should start basing the amount that we pay it on how much total profit we make each year.”
    Discuss how well reasoned... etc

    In a memorandum, the vice president of Road Food suggests that the company motivate its advertising agency by basing advertising agency’s pay on the profits company earn each year. To support this suggestion, the author points out to the results of the advertising campaign created by its advertising agency. Less profits of Road Food than its main competitor “Street Eats” prompted vice president to believe that the campaign was ineffective. Moreover, the author notes that Street Eats has fewer restaurants than Road Foods and that it spent as much on advertising as Road Food does. However, the author’s argument is unconvincing for two reasons.
    First, the author assumes that campaign was ineffective in improving profitability for Road Food. The author cites the profits of competitor “Street Eats”, which has fewer restaurants than Road Food and spent as much on advertising as Road Food, to show that advertising campaign was ineffective in improving profitability. However, this comparison is illogical. To determine whether the campaign was effective, comparison of profits of Road Food before the campaign run and after the campaign would be more apt. But, no data has been provided regarding the profits made by Road Food before the campaign. Without this data, blaming on advertising agency would be illogical.
    Second, the author implies that advertising agency failed to implements its guidelines and that this resulted in lower profits. However, it is possible that the advertising agency has followed all the guidelines and implemented them and that those suggestions were responsible for the failure of the advertising campaign. May be the author just shifting the blame on advertising agency rather than on management.
    In conclusion, the author’s argument is unconvincing. Moreover, implementing the suggested proposal might not achieve intended results. In order to strengthen the argument, the author must provide data regarding the profits of Road Food before the campaign was run and must provide sufficient evidence to show that advertising campaign was responsible for disappointing profits.

    Need free GMAT or MBA advice from an expert? Register for Beat The GMAT now and post your question in these forums!
    waltaffem Newbie | Next Rank: 10 Posts Default Avatar
    Joined
    01 Jun 2016
    Posted:
    1 messages
    Post Wed Jun 01, 2016 4:17 am
    The essay is ok but still, work more on it. Check for spelling and grammar mistakes. This sentence " To determine whether the campaign was effective, comparison of profits of Road Food before the campaign run and after the campaign would be more apt." sounds off. Here "that those suggestions were responsible for the failure of the advertising campaign." I don't get what kind of "suggestions" you meant. Also, try using less repetitions (if possible). Additionally, I guess you should change this "suggests that the company motivate its advertising agency by basing advertising agency’s pay on the profits company earn each year" to "suggests paying the advertising company according to the profits earned by the company instead of an agreed-upon fees. Actually, I found an essay on the same topic. Probably it will help you in choosing the wording for your own paper. Also, you can check out for example this ethical dilemma essay sample to see how repetitions can be avoided.
    Good luck.

    Best Conversation Starters

    1 Vincen 132 topics
    2 lheiannie07 65 topics
    3 LUANDATO 54 topics
    4 Roland2rule 43 topics
    5 ardz24 40 topics
    See More Top Beat The GMAT Members...

    Most Active Experts

    1 image description Brent@GMATPrepNow

    GMAT Prep Now Teacher

    133 posts
    2 image description GMATGuruNY

    The Princeton Review Teacher

    114 posts
    3 image description EconomistGMATTutor

    The Economist GMAT Tutor

    113 posts
    4 image description Rich.C@EMPOWERgma...

    EMPOWERgmat

    109 posts
    5 image description DavidG@VeritasPrep

    Veritas Prep

    72 posts
    See More Top Beat The GMAT Experts