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Online content manager

This topic has 1 expert reply and 1 member reply

Online content manager

Post Sun Sep 10, 2017 2:10 am
Online content manager: Subscriptions to our premium content area are a bargain in comparison to "free" websites. Remember that "free" content is not really free. Most "free" content is supported by advertisements, and it is consumers, in the end, who pay for the costly advertising that supports "free" content.

Which of the following, if true, is most damaging to the position of the online content manager?

(A) Consumers who do not read online articles are less likely to be influenced in their purchasing decision by online advertising than are consumers who do read online articles.

(B) Subscriptions to premium content zones include access to some public-service announcements, which are funded by the government instead of by advertising.

(C) Premium content often gives consumers access to more up to date and more interesting information than that available on free sites.

(D) There is as much advertising in premium content areas as there is in "free" areas.

(E) Premium content subscribers can choose which content they wish to receive and can prioritize different kinds of content according to their liking.

What is wrong with option C?

OA
D

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Top Reply
Post Thu Oct 12, 2017 1:59 pm
DavidG@VeritasPrep wrote:
lheiannie07 wrote:
Online content manager: Subscriptions to our premium content area are a bargain in comparison to "free" websites. Remember that "free" content is not really free. Most "free" content is supported by advertisements, and it is consumers, in the end, who pay for the costly advertising that supports "free" content.

Which of the following, if true, is most damaging to the position of the online content manager?

(A) Consumers who do not read online articles are less likely to be influenced in their purchasing decision by online advertising than are consumers who do read online articles.

(B) Subscriptions to premium content zones include access to some public-service announcements, which are funded by the government instead of by advertising.

(C) Premium content often gives consumers access to more up to date and more interesting information than that available on free sites.

(D) There is as much advertising in premium content areas as there is in "free" areas.

(E) Premium content subscribers can choose which content they wish to receive and can prioritize different kinds of content according to their liking.

What is wrong with option C?

OA
D
The conclusion here is that premium content is a bargain. We're trying to weaken that position, and thus are searching for an answer choice that shows hidden costs of premium content, as D does. Answer choice C, if anything, offers evidence of benefits from premium content.
Thank you David!

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Post Mon Sep 11, 2017 5:55 am
lheiannie07 wrote:
Online content manager: Subscriptions to our premium content area are a bargain in comparison to "free" websites. Remember that "free" content is not really free. Most "free" content is supported by advertisements, and it is consumers, in the end, who pay for the costly advertising that supports "free" content.

Which of the following, if true, is most damaging to the position of the online content manager?

(A) Consumers who do not read online articles are less likely to be influenced in their purchasing decision by online advertising than are consumers who do read online articles.

(B) Subscriptions to premium content zones include access to some public-service announcements, which are funded by the government instead of by advertising.

(C) Premium content often gives consumers access to more up to date and more interesting information than that available on free sites.

(D) There is as much advertising in premium content areas as there is in "free" areas.

(E) Premium content subscribers can choose which content they wish to receive and can prioritize different kinds of content according to their liking.

What is wrong with option C?

OA
D
The conclusion here is that premium content is a bargain. We're trying to weaken that position, and thus are searching for an answer choice that shows hidden costs of premium content, as D does. Answer choice C, if anything, offers evidence of benefits from premium content.

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