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joeo · Posted: Sun Oct 19, 2008 1:28 am Post subject: OG 11e q57 -- help please

Among the more effective publicity that publishers can get for a new book is to have excerpts of it published in a high-circulation magazine soon before the book is published. The benefits of such an excerption include not only a sure increase in sales but also a fee paid by the magazine to the book's publisher.

Which of the following conclusions is best supported by the information above?

A) The number of people for whom seeing an excerpt of a book in a magazine provides an adequate substitute for reading the whole book is smaller than the number for whom the excerpt stimulates a desire to read the book

B) Because the financial advantage of excepting a new book in a magazine usually accrues to the book's publisher, magazine editors are unwilling to publish excerpts of the book

C) In calculating the total number of copies that a book has sold, publishers include sales of copies of magazines that featured in an excerpt of the book

D) The effectiveness of having excerpts of a book published in a magazine, measured in terms of increased sales of a book, is proportional to the circulation of the magazine in which the excerpts are published.

E) Books that are suitable for excerpting in high-circulation magazines sell more copies than books that are not suitable for excerpting.

-> Answer is (A).

Why is the answer (A).... help please

Jatinder · Posted: Sun Oct 19, 2008 3:17 am Post subject:

Its B/w A and D...rests are irrelevant.

I wud have chosen D
as the stem says....excerpts causes increase in sales

Where as i would have refuted A as follows:
Lets 1000 magazines have been circulated..

Let us consider the (opposite of A) scenario:
Num of people who take a substitute for reading the book : 600
Num. of people who actually buy and read the book: 400

--This scenario will also lead to increase in sales

So that means we can'ay that A must be true. Right ?
I also need help in this question Crying or Very sad

mals24 · Posted: Sun Oct 19, 2008 7:22 am Post subject:

well the question says the BENEFITS of including excerpts in a high circulation mags is increased sales and a fee paid by the magazine to the publisher. It does not say high circulation leads to increased book sales (it does not mention a cause and effect relationship).

nowhere in the question is it mentioned that increased circulation of the magazine will always increase the sales of the book or vice-versa. the question only mentions increased sales of the books as an 'advantage' of high circulation and not the result of high circulation. It could be that you have higher circulation of the magazine and still have low sales of the book.

Hence statement D is making a very strong statement which cannot be proved by the stated facts. It says that higher the circulation of the magazine more will be the books sales and lower the circulation of the magazine lower will be sales. This point cannot be proven by the question and hence this option is incorrect.

Jatinder · Posted: Sun Oct 19, 2008 10:39 pm Post subject:

joeo · Posted: Mon Oct 20, 2008 5:54 am Post subject:

Exactly. I cannot see how (A) can be correct.

mals24 · Posted: Mon Oct 20, 2008 6:37 am Post subject:

D) The effectiveness of having excerpts of a book published in a magazine, measured in terms of increased sales of a book, is proportional to the circulation of the magazine in which the excerpts are published.

This statement says that every time the circulation of the magazine increases, the effectiveness of the book also(in terms of increased sales) increases and every time the circulation falls the effectiveness also falls. Thats what you mean by proportionate right.

Now nowhere in the question is it mentioned that the two factors are proportionate. It just says that one of the BENEFITS of high circulation is increased sales. High circulation could or could not result in increased sales. There is a possibility of either a decrease or increase in sales. But when you say the two are 'proportionate' u mean that an increase in circulation will always be followed by an increase in sales of the book. Can you prove this point by the given facts

mals24 · Posted: Mon Oct 20, 2008 7:12 am Post subject:

A) The number of people for whom seeing an excerpt of a book in a magazine provides an adequate substitute for reading the whole book is smaller than the number for whom the excerpt stimulates a desire to read the book

Now this says the number of people who desire to read the book after reading the excerpt is greater than those who don't.
The facts say that high circulation will lead to increased sales.

In simple terms option A says that there is a net gain in publishing the excerpts and there is a demand for the book and the number of sales will increase. Because if this conclusion was wrong then the facts given will also not hold. This question looks more like an assumption question to me than a conclusion.

So from the facts we can conclude that since high circulation would lead to increase sales there would be a net gain. Why do we have a net gain. This can be proved from the given facts.

Option D basically generalizes the fact. We actually don't have any information about other magazines which don't have a high circulation in order to come to a conclusion about the relationship between circulation and sales in general. Hence that statement is wrong.

Jatinder · Posted: Mon Oct 20, 2008 11:22 pm Post subject:

Stuart Kovinsky · Posted: Wed Oct 22, 2008 12:48 pm Post subject:

For inference questions, we accept the statements in the stimulus as true and, as we evaluate each answer choice, ask ourselves "does this HAVE TO be true based on the statements above?"

The stimulus says that publishing excerpts in a magazine guarantees an increase in sales.

Therefore, it MUST be true that reading the excerpt will cause more people to buy the book than people to NOT buy the book.

Let's use Kaplan's denial test on choice (a):

The number of people for whom seeing an excerpt of a book in a magazine provides an adequate substitute for reading the whole book is greater than or equal to the number for whom the excerpt stimulates a desire to read the book.

In other words, people who would have otherwise bought the book outnumber (or are equal to) the people who are enticed to buy the book.

If the denial of (a) is true, then the excerpt has actually led to a decrease in sales or has had no affect on sales, which clearly contradicts the stimulus. Since the denial of (a) contricts something we read, (a) MUST be true: choose (a).

Jatinder · Posted: Wed Oct 22, 2008 11:12 pm Post subject:

Thanks Stuart.
I got it : Potential buyers are same

that means the following scenario does lead to decrease in sales Smile

as potential buyers are 500.

(opposite of A) scenario:
Num of people who take a substitute for reading the book : 600
Num. of people who actually buy and read the book: 400

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