HBS Enters Business Analytics Arena with New Certificate Program

by on August 9th, 2017

Data driven. In today’s digital world, businesses that aren’t are quickly becoming passé. To help business leaders—including MBA grads—keep up with and leverage the explosion of data now available in every industry, Harvard Business School (HBS) and two other schools at the prestigious Boston university have partnered with 2U, Inc. to deliver a new online certificate program in business analytics. The program is expected to welcome its first cohort of students in March 2018.

The Harvard Business Analytics Program, announced yesterday, will bring together faculty from HBS, the Harvard John A. Paulson School of Engineering and Applied Sciences (SEAS), and the Department of Statistics in the Faculty of Arts and Sciences to share the latest research on how data analytics play a role in everything from strategy to operations, marketing to people management. Through 2U’s leading online learning platform, participants will also hone fundamental analytic, software design and architecture, and data science skills—readying them to seize opportunities presented by today’s data-driven business landscape.

“By bringing together world-class faculty from Harvard Business School, the Harvard John A. Paulson School of Engineering and Applied Sciences, and the Faculty of Arts and Sciences, the Harvard Business Analytics Certificate Program will push the boundaries of innovation both in terms of scholarship and program delivery,” Srikant Datar, HBS senior associate dean for university affairs, said in a statement. “Business analytics is an exciting emerging field, and Harvard is uniquely positioned to collaborate across disciplines and geographies in pursuit of new ideas in this space.”

According to a press release announcing the new offering, the program targets “business leaders, including MBA graduates, seeking to modernize their analytics skills and learn new ways to analyze, interpret, and take advantage of increasingly complex data across all industries.” The 2U platform will facilitate live, interactive online classes that simulate the seminar-style setting Harvard is known for. Course content will be created by more than a dozen faculty members drawn from across the three participating schools. Though the vast majority of the nine-month certificate program is designed to be completed online, students will come to the HBS campus in Boston for two immersive two-day learning experiences, giving them a chance to meet face to face with their professors and classmates and help build their professional networks.

The program, which carries a $50,000 price tag, is a departure from the specialized data analytics master’s degree programs offered at other leading business schools, such as MIT Sloan School of Management. Harvard is hoping that part of its appeal will be the fact that it doesn’t require students to relocate or step out of the workforce to hone their data-diving expertise. To earn the certificate, students will complete seven courses offered through the three schools. The classes, held live in an online classroom, will cover hot topics in business analytics, including quantitative methods, business and financial statistics, big data, and data visualization.

Learn more about the new Harvard Business Analytics Program.

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