USC Marshall Offers New Degree in Entrepreneurship

by Stacy Blackman Consulting, Apr 4, 2014

The USC Marshall School of Business will offer a newMaster of Science in Entrepreneurship and Innovation(MSEI) through its Lloyd Greif Center for Entrepreneurial Studies, USC Marshall has announced.

This degree will expand opportunities for students interested in careers in entrepreneurship, corporate venturing and innovation or technology commercialization.

An accelerated and highly experiential program, the MSEI prepares students with the knowledge and skills to create new business ventures in a climate defined by rapid change, increasing competition, shortened product life-cycles and higher market volatility.

Students can complete the required 26 units in one year as a full-time program, or in two or more years (part-time), personalizing their degrees with elective courses such as Technology Commercialization and New Product Development.

There is a growing demand among students with technical backgrounds for a consolidated, MBA-type degree that has a real focus on young enterprises, says James G. Ellis, dean of the Marshall School of Business.

With the Master of Science in Entrepreneurship and Innovation, the Greif Center is meeting this needequipping technically proficient students with critical business skills for long-term career success, Ellis adds.

The pace of technological innovation is ever-accelerating, and this new, one-year masters program is keeping pace, observes Lloyd Greif, president and CEO of Greif & Co. and founding donor of the Center. "By equipping these students with the expertise they need, the MSEI will increase their probabilities of success while simultaneously speeding their path to market.

As the nations oldest integrated entrepreneurship program, the Lloyd Greif Center for Entrepreneurial Studies has consistently ranked among the top programs in the United States.

The program is now accepting applications for its inaugural class from graduating seniors of four-year baccalaureate programs, as well as from working professionals with bachelors or advanced degrees.

The Master of Science in Entrepreneurship and Innovation combines academic rigor with hands-on, experiential learning, putting students on a fast track to exciting positions with start-up enterprises or launching new corporate divisions, says USC Marshall professor Andrea Belz, academic director of the MSEI program. By leveraging the assets of the renowned Greif Center, the MSEI offers something truly unique.

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