Last September, the University of California Berkeley’s Haas Alumni Relations department conducted an online survey to determine asked how alums “feel about the school” and the alumni network itself. According to CalBusiness, this is what they learned:
• 90% of respondents are “extremely likely” to recommend Haas to a friend.
• 80% agree that California state funding cuts make alumni support more important than ever.
• 72% have a “strong emotional connection” to Haas.
Less encouraging were these findings:
• 58% were “neutral” about the quality of Haas’s alumni career services and support.
• 56% thought the Alumni Relations Office “did a good job keeping alums connected to Haas.”
To be more responsive, the Alumni Relations Office therefore plans to make the following changes:
• Improve the alumni directory/database.
• Provide more professional development and career services.
• Offer more lifelong learning opportunities.
• Target communications based on alums’ interests and region.
This article was originally published on Paul Bodine’s blog. Paul is a graduate admissions consultant with over 13 years of experience, having helped hundreds of applicants get into their dream business, law, medical, and graduate schools. He has also published several books on graduate admissions.