TED (Technology Entertainment Design), Sapling Foundation’s très cool multidisciplinary conference to proliferate “ideas worth spreading,” has partnered with its first business school: the UCLA Anderson School of Management.
The first manifestation of this partnership will be a four-day UCLA Anderson event, “TED Takeover,” beginning February 27, 2012, in which Anderson faculty and students will get to interact with some of the thought leaders—T. Boone Pickens, director Andrew Stanton, LinkedIn co-founder Reid Hoffman—that TED typically attracts.
Here’s what Anderson folks have in store, courtesy of the website Daily Disruption: a TED-branded “idea incubation lounge” on the UCLA Anderson campus where content from the TED conferences in Long Beach and Palm Springs will play on monitors in real time; six panel discussions at UCLA Anderson focused on one of the TED speakers; and a consulting role for Anderson students in projects on themes like urbanization or health sponsored by corporations like Amercian Express and Hewlett Packard through the Palm Springs TEDActive conference. Finally, after the conference, in the classroom, Anderson students will continue consulting for TED on its mission and brand management.
Jim Stengel, an Anderson marketing professor (and former global marketing officer at Procter & Gamble) had this to say about the partnership: “TED’s core mission of Ideas Worth Spreading fits perfectly with UCLA Anderson’s mission to develop the next generation of influential leaders who will create their own ideas worth spreading through a learning culture that values individual vision, intellectual discipline and teamwork. We anticipate this to be a long-term relationship that prompts continuous discussion and explores collaborative initiatives with far-reaching impacts on both businesses and communities.”
Source: “TED’s First-ever Business School Partnership Designed to Immerse UCLA Anderson Community in TED Experience, ” Daily Disruption, by Bill Klump, February 13, 2012.