Corporate Matchup: Does Santa Claus Drink Coke or Pepsi?
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Welcome to the second Corporate Matchup on Beat the GMAT! Last time, we checked out the fast food business. This week’s Corporate Matchup brings together two rivals, Coke and Pepsi, in one of the most competitive industries: colas.
While these two cola giants are global marketing juggernauts, Pepsi is now #3 in the cola market, behind Coke and Diet Coke. To regain market share, Pepsi has launched a new advertising campaign for the summer. Watch the commercial, and tell us what you think about Pepsi’s strategy.
Do you think this commercial will move Pepsi to the #1 position?
What are the messages Pepsi is trying to convey with this commercial?
In addition to this commercial, what do you think Pepsi needs to do to really give Coke a run for its money?
Will you remember this commercial next time you reach for a cola?
What should Coke do to keep its leading position?
Santa may drink Pepsi for the summer, but what he drinks afterwards, only Mrs. Claus will know.
1 comment
IWillGetMyLifeBack on July 11th, 2011 at 4:14 am
Answers:
1. No
2. Switch over to Pepsi
3. Work on quality product and stop getting involved in controversies for the sake of popularity.
4. No way, I don't think people do remember such a cheap marketing stunts! Pepsi please stop hitting your low!
5. Coke guys should keep mind on the target and keep on working and should not fall in the cheap marketing. They should respect competitors, competition brings great products.