• PrepScholar GMAT
    5 Day FREE Trial
    Study Smarter, Not Harder

    Available with Beat the GMAT members only code

    MORE DETAILS
    PrepScholar GMAT
  • Varsity Tutors
    Award-winning private GMAT tutoring
    Register now and save up to $200

    Available with Beat the GMAT members only code

    MORE DETAILS
    Varsity Tutors
  • Economist Test Prep
    Free Trial & Practice Exam
    BEAT THE GMAT EXCLUSIVE

    Available with Beat the GMAT members only code

    MORE DETAILS
    Economist Test Prep
  • Veritas Prep
    Free Veritas GMAT Class
    Experience Lesson 1 Live Free

    Available with Beat the GMAT members only code

    MORE DETAILS
    Veritas Prep
  • e-gmat Exclusive Offer
    Get 300+ Practice Questions
    25 Video lessons and 6 Webinars for FREE

    Available with Beat the GMAT members only code

    MORE DETAILS
    e-gmat Exclusive Offer
  • EMPOWERgmat Slider
    1 Hour Free
    BEAT THE GMAT EXCLUSIVE

    Available with Beat the GMAT members only code

    MORE DETAILS
    EMPOWERgmat Slider
  • Target Test Prep
    5-Day Free Trial
    5-day free, full-access trial TTP Quant

    Available with Beat the GMAT members only code

    MORE DETAILS
    Target Test Prep
  • Kaplan Test Prep
    Free Practice Test & Review
    How would you score if you took the GMAT

    Available with Beat the GMAT members only code

    MORE DETAILS
    Kaplan Test Prep
  • Magoosh
    Magoosh
    Study with Magoosh GMAT prep

    Available with Beat the GMAT members only code

    MORE DETAILS
    Magoosh

Fact 1 & 2

This topic has 1 expert reply and 0 member replies

Fact 1 & 2

Post Wed Sep 13, 2017 3:50 am
Fact 1: Television advertising is becoming less effective: the proportion of brand names promoted on television that viewers of the advertising can recall is slowly decreasing.
Fact 2: Television viewers recall commercials aired first or last in a cluster of consecutive commercials far better than they recall commercials aired somewhere in the middle.

Fact 2 would be most likely to contribute to an explanation of fact 1 if which of the following were also true?

(A) The average television viewer currently recalls fewer than half the brand names promoted in commercials he or she saw.
(B) The total time allotted to the average cluster of consecutive television commercials is decreasing.
(C) The average number of hours per day that people spend watching television is decreasing.
(D) The average number of clusters of consecutive commercials per hour of television is increasing.
(E) The average number of television commercials in a cluster of consecutive commercials is increasing.

I'm quite confused on this, What's the best approach to determine the answer? Please help me with this experts

OA E

  • +1 Upvote Post
  • Quote
  • Flag
Need free GMAT or MBA advice from an expert? Register for Beat The GMAT now and post your question in these forums!
Top Reply
Post Wed Sep 13, 2017 12:36 pm
lheiannie07 wrote:
Fact 1: Television advertising is becoming less effective: the proportion of brand names promoted on television that viewers of the advertising can recall is slowly decreasing.
Fact 2: Television viewers recall commercials aired first or last in a cluster of consecutive commercials far better than they recall commercials aired somewhere in the middle.

Fact 2 would be most likely to contribute to an explanation of fact 1 if which of the following were also true?

(A) The average television viewer currently recalls fewer than half the brand names promoted in commercials he or she saw.
(B) The total time allotted to the average cluster of consecutive television commercials is decreasing.
(C) The average number of hours per day that people spend watching television is decreasing.
(D) The average number of clusters of consecutive commercials per hour of television is increasing.
(E) The average number of television commercials in a cluster of consecutive commercials is increasing.

I'm quite confused on this, What's the best approach to determine the answer? Please help me with this experts

OA E
We're trying to reconcile two facts: 1) people remember fewer brand names from commercials; 2) people are more likely to remember the brand name from the first and last commercial than they are for one somewhere in the middle of a string.

So imagine a simple scenario. Say you had three commercials: A, B, and C. If you're likely to remember the first and last from the string, you'd recall A and C, and thus recall 2/3 of the brand names you saw.

Say you had four commercials: A, B, C, and D. Again, you'll likely recall the first and the last, this time A and D, and thus recall 2/4 of the brand names.

Notice that as we add more commercials to the string, the number of brand names a viewer is likely to recall goes down. This is what E conveys.

_________________
Veritas Prep | GMAT Instructor

Veritas Prep Reviews
Save $100 off any live Veritas Prep GMAT Course

  • +1 Upvote Post
  • Quote
  • Flag
Thanked by: lheiannie07
Enroll in a Veritas Prep GMAT class completely for FREE. Wondering if a GMAT course is right for you? Attend the first class session of an actual GMAT course, either in-person or live online, and see for yourself why so many students choose to work with Veritas Prep. Find a class now!

Best Conversation Starters

1 lheiannie07 120 topics
2 LUANDATO 62 topics
3 swerve 62 topics
4 ardz24 61 topics
5 AAPL 57 topics
See More Top Beat The GMAT Members...

Most Active Experts

1 image description Scott@TargetTestPrep

Target Test Prep

174 posts
2 image description Brent@GMATPrepNow

GMAT Prep Now Teacher

173 posts
3 image description Rich.C@EMPOWERgma...

EMPOWERgmat

131 posts
4 image description Jeff@TargetTestPrep

Target Test Prep

130 posts
5 image description EconomistGMATTutor

The Economist GMAT Tutor

130 posts
See More Top Beat The GMAT Experts