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Career change from design to marketing

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Topic: Career change from design to marketing
PostFri Mar 12, 2010 9:26 am

My background:
Nationality: Canadian
Ethnicity: Chinese
Age: 27 years old
Undergrad: Bachelors of Design Honours Degree GPA 3.2
Work Experience: 2 years as a co-owner of a boutique specializing in wedding invitations, in this position I had one employee and my responsibilities included but are not limited to client management, graphic design, production, marketing, everything really. Volunteered for 3 months in a eco-friendly socially responsible clothing company as a marketing/sales intern.
GMAT:720
Reasons for career change: Although I still enjoy graphic design and creative thinking, I have lost the passion I used to have for spending hours in front of the computer tinkering with minute graphic details. I would much rather be part of the overall picture and take advantage of my entrepreneurial spirit. Furthermore, I am unsatisfied with the lack of financial gains in the creative field.

My questions are as follows:
1) How competitive am I as an applicant for top-tier American schools such as Wharton, Harvard, and Kellogg? If I am not competitive at the moment how can I improve?

2) Is my work experience is strong enough? If not, would you advice me to spend another couple of years working? What type of work experience should I look for? Or should I apply to a local Canadian university such as Schulich which is not in the top 10 rankings but still within the second-tier of schools and much more convenient and affordable.

3) What is the ROI of attending a top ten American MBA school.

Thank you in advance for all your help and comments. I look forward to your opinion.
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PostFri Mar 19, 2010 7:48 am

All good questions:

1/2) While your GMAT is excellent and UG is fine, you correctly identify a potential weakness in your fairly brief work experience. The key here will be to pitch it correctly, as a startup where you garnered lots of leadership and mgt. experience. I would not emphasize too much that you simply "tweaked minor details" on invitations. It's all in the sizzle! make your background sizzle! Tough to comment directly on the three schools you name, but you definitely have a shot at a top 10 school if you package your application well. Being Canadian will also appeal to schools from their diversity/international quota perspective.

3) Studies demonstrate a good return from the top 10 schools and especially if you ever plan to work in the US, you'd be better off having MBA from a top 10 school here if you can get in.

good luck!

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