• e-gmat Exclusive Offer
    Get 300+ Practice Questions
    25 Video lessons and 6 Webinars for FREE

    Available with Beat the GMAT members only code

    MORE DETAILS
    e-gmat Exclusive Offer
  • Economist Test Prep
    Free Trial & Practice Exam
    BEAT THE GMAT EXCLUSIVE

    Available with Beat the GMAT members only code

    MORE DETAILS
    Economist Test Prep
  • Veritas Prep
    Free Veritas GMAT Class
    Experience Lesson 1 Live Free

    Available with Beat the GMAT members only code

    MORE DETAILS
    Veritas Prep
  • PrepScholar GMAT
    5 Day FREE Trial
    Study Smarter, Not Harder

    Available with Beat the GMAT members only code

    MORE DETAILS
    PrepScholar GMAT
  • EMPOWERgmat Slider
    1 Hour Free
    BEAT THE GMAT EXCLUSIVE

    Available with Beat the GMAT members only code

    MORE DETAILS
    EMPOWERgmat Slider
  • Kaplan Test Prep
    Free Practice Test & Review
    How would you score if you took the GMAT

    Available with Beat the GMAT members only code

    MORE DETAILS
    Kaplan Test Prep
  • Varsity Tutors
    Award-winning private GMAT tutoring
    Register now and save up to $200

    Available with Beat the GMAT members only code

    MORE DETAILS
    Varsity Tutors
  • Magoosh
    Magoosh
    Study with Magoosh GMAT prep

    Available with Beat the GMAT members only code

    MORE DETAILS
    Magoosh
  • Target Test Prep
    5-Day Free Trial
    5-day free, full-access trial TTP Quant

    Available with Beat the GMAT members only code

    MORE DETAILS
    Target Test Prep

AWA essay

This topic has 1 member reply
Jasmine Newbie | Next Rank: 10 Posts Default Avatar
Joined
26 Jan 2008
Posted:
8 messages
Target GMAT Score:
600

AWA essay

Post Wed Jan 30, 2008 4:53 am
Elapsed Time: 00:00
  • Lap #[LAPCOUNT] ([LAPTIME])
    The following was used as part of an internet advertising company's appeal to businesses: "Furniture Depot employed our internet advertising company to help. Since then its sales increased by 10% over last year's totals. Furniture Depot's success demonstrates how using our internet services can increase your profitability."

    Describe how well reasoned you find this argument. In the discussion be sure to analyze the line of reasoning and the use of evidence in the argument. For example, you may need to consider what questionable assumptions underlie the thinking and what alternative explanations or counterexamples might weaken the argument's conclusion. You may also address possible changes in the argument that would make it more logically sound, and what, if anything, would help you better evaluate its conclusion.
    ----------------------------------------------------

    My essay.



    The argument that the sales increased due to internet advertising omits some important concerns that must be addressed to substantiate the argument. The statement that follows the description of what the internet advertising company can do simply describes the success of Furniture Depot. This alone does not constitute a logical argument in favour of the internet advertising company, and it certainly does not provide support or proof of the main argument.

    Most conspiciously, the argument does not address the type of internet service. First, the argument assumes that Furniture Depot employed the internet advertising company and since then, the sales inceased by 10% over last year's totals. In a weak attempt to support its claim, the argument describes that using the internet services provided by the internet advertising company demonstrates an increase in profits that makes all of these things accurately known. But if it gives more information on the type of service provided, whether its cheap or not, it would have strengthen the argument.

    Second, the argument never addresses the interface between advertising company and the Furniture Depot. For instance, we all know that the sales increased by 10% percent but in how many years leaves the reader with an empty blank. The advertising company can provide specific details about its company and what type of services they provide. They can provide us with the rates of the services so that the reader can have an idea whether its cheaper than other companies.

    Finally, if the services are really good and helps to increase the profit then they must have given a reference of some other company as well. The argument even does not address what would happen if the internet services fails to advertise in order to increase the sales.

    Because the argument leaves out several key issues, it is not sound or persuasive. If it included the itmes discussed above instead of solely explaining that the services can increase one's profit, the argument would have been more thorough and convincing.

    Need free GMAT or MBA advice from an expert? Register for Beat The GMAT now and post your question in these forums!
    cjiang16 Senior | Next Rank: 100 Posts Default Avatar
    Joined
    06 Apr 2008
    Posted:
    71 messages
    Thanked:
    1 times
    Post Sat Apr 12, 2008 5:03 pm
    I will score 4.5

    Best Conversation Starters

    1 LUANDATO 157 topics
    2 lheiannie07 87 topics
    3 Roland2rule 75 topics
    4 ardz24 64 topics
    5 AAPL 58 topics
    See More Top Beat The GMAT Members...

    Most Active Experts

    1 image description EconomistGMATTutor

    The Economist GMAT Tutor

    163 posts
    2 image description GMATGuruNY

    The Princeton Review Teacher

    133 posts
    3 image description Jay@ManhattanReview

    Manhattan Review

    128 posts
    4 image description Rich.C@EMPOWERgma...

    EMPOWERgmat

    121 posts
    5 image description Brent@GMATPrepNow

    GMAT Prep Now Teacher

    100 posts
    See More Top Beat The GMAT Experts