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punitkaur
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Topic: 1000 CR
PostTue Nov 17, 2009 1:11 pm
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A mail order company recently had a big jump in clothing sales after hiring a copywriter and a graphic artist to give its clothing catalog a magazinelike format designed to appeal to a more upscale clientele. The company is now planning to launch a housewares catalog using the same concept.
The company’s plan assumes that
(A) other housewares catalogs with magazinelike formats do not already exist
(B) an upscale clientele would be interested in a housewares catalog
(C) the same copywriter and graphic artist could be employed for both the clothing and housewares catalogs
(D) a magazinelike format requires a copywriter and a graphic artist
(E) customers to whom the old clothing catalog appealed would continue to make purchases from catalogs with the new format

I can see why B is correct. Whats wrong with E?
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mehravikas
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PostTue Nov 17, 2009 1:33 pm
'B' is correct because the clothing sales had a big jump after the clothing catalog was given a magazine like format that appealed to a more upscale clientele. The argument assumes that improving the housewares catalog would give same result i.e. appeal to a more upscale clientele.
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